Social Media Management

Drawing from international experiences in social media management across diverse industries, I adopt a consumer behavioral science approach when collaborating with brands. This perspective allows me to deeply comprehend the target audience, understanding their desires and needs. Consequently, I craft visual and written content that not only resonates with the audience but also adds value and fosters a profound emotional connection - leading to an organic and long-term growth.

SKILLS

Social Media Audit

Social Media Strategy

Social Media Reporting

Community Engagement

Influencer Collaborations

Branding

Copywriting

Content Creation

Creative Direction

Product Photography

Instagram, Facebook, Pinterest

Project Goals

  • Build brand identity and brand message online.

  • Raise brand awareness.

  • Grow community and drive engagement.

Creative Process & Strategy

  • Compelling copy and high-quality content to foster both - emotional and factual persuasion.

  • Added extra value through engaging stories: e.g. drink recipes, mood-booster ideas, playlists, DIYs, ingredients facts and more.

  • Creative campaigns like the "Artist Tuesday," showcasing artworks of local artists that aligned with the brand’s identity.

  • Influencers collaborations and give-aways.

Results

  • Remarkable tenfold increase in followers, growing organically from 300 to 3000 within 10 months.

  • Creative Campaigns resulted in highest follower engagement.

  • Improved online presence drove traffic to the website and increased sales.

  • Increased UGC helped to build social proof.

  • Increased brand awareness, which attracted new partnerships and collaborations.

Instagram, Facebook

Project Goals

  • Build brand identity and brand message online.

  • Raise brand awareness and educate about the product.

Creative Process & Strategy

  • Identified tone-of-voice, creative vision and storytelling.

  • Captured photo & video content for social media and advertisements.

  • Edited images in Photoshop to achieve visual communication that fosters emotional connection with the target audience.

  • Compelling copy that resonated with the target audience.

Results

  • Successfully positioned YS Wines online as the modern refreshment.

  • Increased brand awareness which lead to partnerships with stores, bars and the delivery company Gorillas.

  • Increased follower number due to a consistent strategy.

SANA COMMERCE

Linkedin

Project Goals

  • Adapt communication style and imagery to local channel.

  • Grow community in the DACH-Region and drive engagement.

Creative Process & Strategy

  • Compelling copy that resonated with the DACH community.

  • Employer Branding: Captured content that showcased the work of the DACH-Team.

  • Conceptualised and created new video series.

  • Fostered emotional connection through a Creative Christmas LinkedIn campaign based on the novel “A Christmas Carol” by Charles Dickens.

Results

  • Positioned the DACH-Team of Sana Commerce as an attractive team to join for potential future employees.

  • Increased brand awareness in the DACH-region.

  • Improved storytelling and engagement through creative post ideas.