Social Media Management
Drawing from international experiences in social media management across diverse industries, I adopt a consumer behavioral science approach when collaborating with brands. This perspective allows me to deeply comprehend the target audience, understanding their desires and needs. Consequently, I craft visual and written content that not only resonates with the audience but also adds value and fosters a profound emotional connection - leading to an organic and long-term growth.
SKILLS
Social Media Audit
Social Media Strategy
Social Media Reporting
Community Engagement
Influencer Collaborations
Branding
Copywriting
Content Creation
Creative Direction
Product Photography
Instagram, Facebook, Pinterest
Project Goals
Build brand identity and brand message online.
Raise brand awareness.
Grow community and drive engagement.
Creative Process & Strategy
Compelling copy and high-quality content to foster both - emotional and factual persuasion.
Added extra value through engaging stories: e.g. drink recipes, mood-booster ideas, playlists, DIYs, ingredients facts and more.
Creative campaigns like the "Artist Tuesday," showcasing artworks of local artists that aligned with the brand’s identity.
Influencers collaborations and give-aways.
Results
Remarkable tenfold increase in followers, growing organically from 300 to 3000 within 10 months.
Creative Campaigns resulted in highest follower engagement.
Improved online presence drove traffic to the website and increased sales.
Increased UGC helped to build social proof.
Increased brand awareness, which attracted new partnerships and collaborations.
Instagram, Facebook
Project Goals
Build brand identity and brand message online.
Raise brand awareness and educate about the product.
Creative Process & Strategy
Identified tone-of-voice, creative vision and storytelling.
Captured photo & video content for social media and advertisements.
Edited images in Photoshop to achieve visual communication that fosters emotional connection with the target audience.
Compelling copy that resonated with the target audience.
Results
Successfully positioned YS Wines online as the modern refreshment.
Increased brand awareness which lead to partnerships with stores, bars and the delivery company Gorillas.
Increased follower number due to a consistent strategy.
SANA COMMERCE
Project Goals
Adapt communication style and imagery to local channel.
Grow community in the DACH-Region and drive engagement.
Creative Process & Strategy
Compelling copy that resonated with the DACH community.
Employer Branding: Captured content that showcased the work of the DACH-Team.
Conceptualised and created new video series.
Fostered emotional connection through a Creative Christmas LinkedIn campaign based on the novel “A Christmas Carol” by Charles Dickens.
Results
Positioned the DACH-Team of Sana Commerce as an attractive team to join for potential future employees.
Increased brand awareness in the DACH-region.
Improved storytelling and engagement through creative post ideas.